
Competitor Price Monitoring and Tracking Software
Our competitor price monitoring and tracking software delivers highly accurate product matching, even without EAN/Barcode data, across unlimited competitors. With advanced price tracking and comparison capabilities, it empowers businesses to optimize pricing strategies efficiently.


Why Choose us
Change the Way You Price Monitoring
We aware that there is almost impossible tracking thousands of product prices every day manually. And, delayed business decisions can cost companies ten thousands of dollars.
You need to know every step rapidly of your competitor’s activities to beat them. Competitor price monitoring is most important way for revenue growth management.

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Ranking, max price, min price, avg price and more key metrics in one platfrom to very close tracking your competitors to be stand out in your sectors

How to Automate Competitor Price Tracking?
Monitoring changes in competitor pricing is essential for conducting accurate market analysis and boosting your brand’s competitive edge. Manually tracking prices can be time-consuming and prone to errors. Therefore, automated price tracking methods have become powerful tools for optimizing business processes. In a competitive market, we explore four fundamental methods to implement automated competitor price tracking for your brand.
How to Build Your Own Software Using Scrapy with Python?
Scrapy is the most commonly used library in Python for collecting online e-commerce price data. We will explain step by step how to develop a basic crawler using Scrapy to build your own price tracking software.
- How to Install Scrapy
First, ensure that the latest version of Python is installed on your computer. Then, install the Scrapy library for your project using the following command. You can run this command in the Python terminal or command prompt to complete the installation:
pip install scrapy
- Creating a Scrapy Project
To start using Scrapy, you first need to create a project. You can initiate a new Scrapy project with the following command:
scrapy startproject fiyat_takibi
This command creates a folder named “fiyat_takibi” and includes the basic Scrapy project files within it.
- Creating a Scrapy Spider
Now, we need to create a spider to extract product prices. In Scrapy, a spider is a class written to retrieve data from a specified web page.
Go to the fiyat_takibi/spiders directory within the project folder.
Create a new Python file, for example;
fiyat_spider.py.
Here is an example of a Scrapy crawler:
import scrapy
class FiyatSpider(scrapy.Spider):
name = “fiyat_spider”
# Define the URLs of your competitor’s product pages here;
start_urls = [
‘https://www.ornek-site.com/urunler/urun-1’,
‘https://www.ornek-site.com/urunler/urun-2’,
‘https://www.ornek-site.com/urunler/urun-3’,
]
def parse(self, response):
# We are extracting the page title and product price;
urun_adi = response.xpath(‘//h1[@class=”product-title”]/text()’).get()
urun_fiyati = response.xpath(‘//span[@class=”price”]/text()’).get()
# We are returning the data as output.
yield {
‘urun_adi’: urun_adi,
‘urun_fiyati’: urun_fiyati.strip() if urun_fiyati else ‘Fiyat bulunamadı’,
}
Explanation:
The code snippet above is written for a sample e-commerce site. You should run it separately for each competitor’s website by assigning unique names.
start_urls: Each competitor’s website links should be stored in separate files. Here, you define the URL lists of the product pages you want to track for competitor price monitoring.
parse: Scrapy runs the parse function for each URL to extract data from the page. Here, we use XPath expressions to retrieve the product name and price information from the page.
xpath: It is a method used to locate elements on a page. XPath provides access to XML and HTML structures.
yield: This tells Scrapy to return the data as output. The extracted data is usually saved in a JSON or CSV file.
- Running the Spider
To run the spider, use the following command in the terminal or command prompt:
scrapy crawl fiyat_spider -o fiyatlar.json
This command runs the spider and saves the extracted data into the fiyatlar.json file. This file will contain product names and prices.
- Additional Features for Automated Price Tracking with Scrapy
- Scheduler: You can use Scrapy with a cron job (Linux/Mac) or Windows Task Scheduler to automatically fetch prices at a specific time of the day.
- Data Storage: Extracted data can be saved in CSV, JSON, or a database (such as MySQL, PostgreSQL, etc.). We recommend storing files in JSON format, as it offers both speed and space efficiency.
At later stages of your project, running the system on a PostgreSQL database will allow you to generate advanced reports..
Tracking Competitor Product Links with Price Monitoring Software
Ready-made price tracking software is used to monitor, collect, analyze, and report competitor product prices for a limited number of products. If you have fewer than 100 products, any competitor tracking software will likely be sufficient for your needs.
Advantages:
- Ease of Use and Quick Setup: Price tracking software typically features a user-friendly interface, allowing users to operate it without requiring technical expertise.
- Time-Saving: Automated price monitoring eliminates manual tracking, significantly reducing the time spent on data collection and analysis.
Key Areas To Monitor:
- Ensure that you align with the software’s update frequency and schedule.
- Manually extract competitor product links and update them regularly. If a competitor’s product link is removed, you must add the new link back into the system.
Marketplace Price Tracking and Improving Marketplace Sales
E-commerce marketplaces (such as Amazon, eBay, Lazada, Shopee, Rakuten, Etsy, Trendyol) are highly competitive, making competitor price tracking crucial for success.
By implementing the right pricing strategies based on competitor prices, you can increase your visibility, secure a spot in the Buy Box, and ultimately boost your sales performance.
Advantages:
- Improve your sales performance.
- Develop optimized pricing strategies to rank higher in marketplace algorithms.
How to Do It?
- Continuously monitor Buy Box prices for your products throughout the day.
- Analyze competitor product portfolios and pricing across marketplaces.
- Examine sales trends to determine which price ranges drive the most conversions.
Top Automated Price Tracking Tools:
Senkrondata’s competitor price tracking software offers a cost-effective and efficient solution for monitoring price fluctuations on Amazon and other marketplaces.
Gaining 360-Degree Insights with Competitor Tracking Software
In highly competitive markets, tracking not only your products and prices but also your competitors’ entire strategies can give you a significant advantage.
With competitor tracking software, you can collect and analyze data on price changes, shelf space, advertising spend, and promotional strategies across different channels. This enables you to gain a 360-degree insight, enhance your competitive edge, and make more strategic decisions.
Insights Provided by Competitor Tracking Software
- Price Changes:
Monitoring your competitors’ price changes in real time helps you capture important market signals. These tools automatically analyze and notify you of price fluctuations, allowing you to update your pricing at the right time and stay competitive. - Shelf Space Changes:
Shelf space is a critical factor, especially in the retail sector. Tracking newly listed competitor products and comparing their entire inventory with yours can significantly impact sales performance. - Competitor Advertising Investments:
Observing your competitors’ ad spend helps you understand their marketing strategies. By analyzing where and how they run ads, you can optimize your own advertising efforts. Sudden increases or decreases in ad spending may indicate a strategic shift. - Competitor Promotions:
Tracking your competitors’ promotional strategies allows you to create more attractive offers for customers. Promotions serve as a competitive tool beyond pricing, and using the right tactics can help you outperform competitors. - Historical Price Analysis:
Analyzing past price data provides insights into market trends and price fluctuations. This information is crucial for long-term strategic planning and forecasting potential price changes. - Smart Alerts:
Smart alerts notify you instantly based on predefined criteria. For example, if a competitor lowers their prices to a specific level or launches a new promotion, the system will automatically alert you. These real-time notifications help you react quickly and seize opportunities before your competitors do.
360 Degree Competitor Tracking with Senkrondata
Senkrondata provides a subscription-based platform that helps brands gain competitor insights and achieve a competitive advantage.
Designed for businesses in the e-commerce and retail sectors, Senkrondata enables real-time competitor monitoring and data-driven marketing strategy optimization.
Key Benefits of Senkrondata:
- Price Tracking and Analysis:
Senkrondata is a powerful tool for monitoring daily price changes, generating index reports, and analyzing competitor pricing trends. With automated price tracking, you can instantly detect and respond to competitor price fluctuations. - Digital Shelf Monitoring:
Senkrondata tracks product placements on online platforms, helping you analyze how competitors present their products. This data-driven approach allows you to enhance sales strategies and adjust to changes in shelf placements. - Advertising Investments and Strategies:
By tracking competitor digital ad strategies, Senkrondata allows you to analyze ad spend, platform presence, and engagement levels. This insight helps you refine your own ad campaigns for better results. - Promotion Tracking:
Monitor your competitors’ promotional strategies, campaigns, and discounts in real time. Senkrondata’s tracking tools provide valuable data to help you make strategic promotional decisions and offer competitive deals. - Historical Price Data:
Analyze past pricing trends to understand market fluctuations and improve future price forecasting. - Smart Alert System:
Senkrondata’s smart notifications alert you instantly when a competitor changes pricing, launches a promotion, or meets predefined criteria.
Key Advantages:
- Time-Saving: With automated monitoring and analysis tools, you no longer need to track competitors manually.
- Data-Driven Decisions: Make more informed and effective decisions using real-time data.
- Competitive Advantage: Analyze competitor strategies, respond faster to market pricing and marketing trends, and stay ahead of the competition.
Industries Where Senkrondata’s Price Tracking Software Stands Out
- E-Commerce:
Rapidly changing prices and shifting customer expectations require businesses to be more attentive and flexible. Senkrondata’s Competitor Tracking Software provides e-commerce platforms with real-time 360-degree monitoring of competitor activities, enabling them to quickly revise their strategies. E-commerce companies can respond instantly to competitor actions and optimize product pricing accordingly. - Apparel & Fashion:
With Senkrondata, brands gain a significant advantage in seasonal price fluctuations, dynamic discounts, product trends, and market segmentation-based pricing strategies. By analyzing competitor pricing, fashion brands can maintain a competitive position in the market. - Consumer Electronics:
We provide competitor product portfolio comparisons, price indexing, and strategic pricing recommendations during key sales events like Black Friday, Cyber Monday, and 11.11. In the electronics industry, implementing the right pricing strategy is crucial for maintaining customer loyalty. - Automotive:
Senkrondata enables brands to track both new and used vehicle prices, offering a comprehensive view of competitor pricing. Brands can use detailed insights from the market to create strategic pricing models based on segment-specific competition. - Cosmetics and Personal Care:
Regular and frequent competitor monitoring is critical in the personal care industry to drive market growth and increase sales. Price-sensitive consumers actively track discount periods to find the best deal from the right seller. With Senkrondata’s price tracking and competitor analysis software, brands can quickly respond to market changes and strengthen their competitive position. - Quick Commerce and Delivery Services:
In the fast-paced delivery market, location-based product availability and real-time competitor monitoring are crucial for gaining a strategic advantage. Senkrondata provides a single platform where businesses can track competitor delivery fees, listed products, and newly added items to stay ahead of the competition. - Online Travel Agencies:
Dynamic pricing algorithms, early booking opportunities, and competitor price analysis are key aspects of online travel competition. Senkrondata’s competitor price tracking solutions compare global and local travel service providers in real time, helping businesses implement dynamic pricing strategies effectively.
Faq
Freequently Ask Questions
No. You can select as many competitors as you like.
Data can be collected as frequently as requested. Real-time competitor data tracking is possible.
Yes. Our team can prepare and share a demo tailored to your industry.
We can collect data from all your competitors, regardless of language or location.
Yes. Since each brand has different competitor tracking needs, you can request new reports over time or ask for modifications to existing periodic reports.
We offer user-based pricing.

References
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