Having digital shelf analytics data is critical to the success of any retail business. To remain competitive and continue to grow, retailers must understand their digital shelf performance. Also, that knowledge web crawling data can use to make better marketing decisions at least.
What is Digital Shelf Analytics?
Digital shelf analytics is the process of collecting and analyzing web data. This includes data about the retailer’s website, products, competitors, and customers. The goal is to provide retailers with a comprehensive view of their online performance and help them identify areas for improvement.
Why is Digital Shelf Analytics Critical for eCommerce Business?
There are several reasons why retailers should use web data solutions. Some of the most important marketing key metrics as follows:
- Increased Visibility: Digital data provides to retailers with a clear view of their online presence. This helps to retailers understand how their assortment are distrubited in their sector. Companies can easily benchmark their metrics. Also, they can track the market positions by comparing their competitors in selected metrics.
- Improved Pricing Strategy: Better knowledge of competitors pricing can help retailers understand the strategies of their competitors. Retailers can then use this information to adjust their own pricing strategy to remain competitive.
- Better Product Placement: Understanding where their products are being displayed on their website and other online platforms. Retailers can then use this information to optimize product placement to increase visibility and sales.
- Increased Customer Satisfaction: By using web crawling data, retailers can understand the needs and preferences of their customers. Retailers can then use this information to improve their product offerings and overall customer experience.
What Data does Digital Shelf Analytics Provide?
Companies can track and benchmark their performance in more than 40 metrics within one platform:
- Out of Stock per Store
- Location Based Price Changes
- Promotion
- Share of Search
- Assortment
- Ratings and Reviews
- Number of Sellers per Marketplace
- Digital Content and Image Audit
- Buybox
- And more metrics..
In conclusion, tracking eCommerce metrics is a critical way for retailers looking to succeed in the eCommerce world. By collecting and analyzing these eCommerce data about their online presence, retailers can gain valuable insights into their performance and make informed decisions that drive revenue growth and improve the customer experience.
As SenkronData, we offer spesific, trusted and useful data to retailers along with services for example price tracking, product matching, MAP monitoring and more metrics via our digital shelf analytics services.
If you are interested to boost your market share, feel free to contact us:
Trusted by from startups to enterprise brands
Contact us
Get in Touch Our Sector Analyst
