Dynamic Pricing Software for E-commerce and Retail
Reprice thousands of SKUs on live market data instead of spreadsheets — with rules, guardrails, and a margin floor your finance team signs off on.
- Reprice on live competitor data, not last week's export
- Every rule runs inside a margin floor you approve
- Simulate a rule against history before enabling it
- Buy Box-aware repricing on Amazon and marketplaces
Price on everything that moves
A repricing decision is only as good as the signals behind it. We collect and normalize all of them.
Competitor Prices
Live list, promotional, and shipping-inclusive prices per seller and channel.
Stock Position
Your own and competitor availability, so out-of-stock rivals stop dragging prices down.
Buy Box State
Who currently owns the box, and the price at which ownership changed hands.
Promotions
Active discounts, coupons, and campaign windows separated from base price.
Cost and Margin
Landed cost per SKU so every rule can be evaluated against a real margin floor.
Velocity
Sales rate per SKU to distinguish products worth defending from long-tail noise.
Built for pricing teams that move fast
From hero SKUs defended by the hour to a long tail nobody has time to touch.
Marketplace Repricing
Win the Buy Box at the highest price that still wins it, rather than racing to the bottom.
- Buy Box ownership targeting
- Per-marketplace rule sets
Promotional Response
React within minutes when a competitor launches a campaign, then revert automatically when it ends.
- Campaign detection
- Automatic revert windows
Long-Tail Optimization
Apply category-level rules across thousands of low-velocity SKUs nobody has time to price by hand.
- Category-wide defaults
- Margin-first positioning
Rules you can read, and test
Rules run in priority order, so a hero SKU can override a category default. Before you enable one, simulation mode replays it against historical data and reports what it would have done to price and margin.
See the rules engineRepricing that stays inside the lines
Automation is only useful if finance trusts it. Every price is bounded, logged, and reversible.
Priority Rules Engine
Specific SKU rules override category defaults, evaluated in an order you control.
Margin Guardrails
Floors, ceilings, and a maximum change per cycle on every automated price.
Simulation Mode
Replay a rule against historical data and see the margin impact before going live.
AI Product Matching
Rules act on genuinely comparable products, with or without barcodes.
API Write-Back
Push recalculated prices into your storefront, marketplace, or ERP.
Full Audit Trail
See which rule changed which price, when, and what the alternative would have been.
What Is Dynamic Pricing?
Dynamic pricing is the practice of adjusting product prices automatically in response to changing market conditions — competitor moves, demand, stock levels, time of day, or sales channel — rather than holding a fixed price between manual reviews.
In e-commerce the inputs are usually competitor prices, your own stock position, your margin floor, and product velocity. A dynamic pricing system reads those inputs continuously and applies rules that decide whether a price should move, in which direction, and by how much.
What Dynamic Pricing Software Does
Dynamic pricing software sits between your market data and your price list. It ingests competitor prices and availability, matches them to your SKUs, evaluates your pricing rules against the current state of the market, and writes the resulting price back to your storefront or ERP.
The rules engine is where most of the value — and most of the risk — sits. Good software makes rules explicit and testable: you should be able to see exactly which rule fired on which SKU, what the price would have been under a different rule, and what the margin impact was.
- Ingest: competitor prices, stock, promotions, and Buy Box state in real time
- Match: your SKUs to competitor listings, with or without barcodes
- Decide: rule evaluation with margin floors, ceilings, and rounding policy
- Write back: prices pushed to storefront, marketplace, or ERP via API
- Audit: a record of which rule changed which price, and why
Repricing Rules and Guardrails
A repricing rule expresses a pricing intent as a condition and an action: match the cheapest authorized seller, stay 2% under a named competitor, or hold third position in the market. Rules run in priority order, so a specific rule for a hero SKU can override a category-wide default.
Guardrails are what make automated pricing safe to run. Every rule executes inside a margin floor and a maximum change per cycle, so a competitor's data error or a single mispriced listing cannot drag your whole catalogue down with it.
- Margin floor per SKU, category, or brand — never priced below it
- Maximum price change per cycle and per day
- Competitor exclusion lists for unauthorized and grey-market sellers
- Out-of-stock handling, so competitors who cannot fulfil are ignored
- Simulation mode to see what a rule would have done before enabling it
Dynamic Pricing on Amazon and Google Shopping
Marketplace repricing has its own constraint: the Buy Box. On Amazon, winning it depends on price alongside seller metrics, so the goal is rarely the lowest price — it is the highest price that still wins the box.
The same engine drives Google Shopping repricing, where feed prices need to stay competitive against comparison-shopping results without eroding margin on every impression.
- Buy Box-aware repricing that targets ownership, not the lowest price
- Google Shopping repricing driven by comparison-shopping results
- Per-marketplace rules for Amazon, Walmart, eBay, and regional platforms