Digital Shelf Analytics to Dominate Every Online Shelf
A fully managed digital shelf analytics data feed that gives your brand absolute visibility over search rankings, inventory, and pricing compliance across global marketplaces.
- Track your Share of Search (SoS) across target keywords
- Monitor global out-of-stock rates and availability
- Detect MAP violations from unauthorized 3P sellers
- Aggregate product reviews and ratings across retailers
Share of Search
Keyword: "Wireless Earbuds" (US)
Out of Stock
12
SKUs
Action Required
Avg Rating
4.6
/ 5.0
+0.2 this week
What Is Digital Shelf Analytics?
Digital shelf analytics (DSA) is the continuous measurement of how your products appear and perform across every retailer and marketplace that sells them — search rank, price, availability, content accuracy, ratings, and reviews — captured per listing, per retailer, and per point in time. Where a store manager once walked the aisle to check facings and stock, digital shelf analytics does the same across hundreds of online storefronts at once and turns what it finds into a data feed you can act on.
A single observation is one metric, for one product, on one retailer, at one moment. Repeated on a fixed cadence across your assortment, those observations become a time series — the raw material for share of search, share of shelf, out-of-stock trends, and MAP compliance. The difference between usable digital shelf data and a pile of scraped numbers is normalization: the same product identified across retailers that name it differently, list price separated from promotion, and a timestamp on every row.
- Share of search and share of shelf by keyword and category
- Out-of-stock and availability rates across retailers
- Price and MAP compliance per listing and seller
- Product content, image, and description accuracy
- Ratings and review sentiment aggregated by SKU
- Buy Box ownership across marketplace offers
Monitor every metric
We aggregate and normalize complex retail data into a single, reliable feed for your brand.
Share of Search
Discover where your products rank organically and sponsored for critical keywords.
Availability
Get daily reports on out-of-stock rates across all your retail partners.
Ratings & Reviews
Monitor your brand sentiment and calculate your average product ratings.
MAP Violations
Automatically detect retailers who drop prices below your Minimum Advertised Price.
Buy Box Ownership
Ensure your authorized sellers are winning the buy box consistently.
Content Compliance
Verify that retailers are using your latest product images and descriptions.
Empower your entire organization
From marketing to supply chain, give your teams the insights they need to win.
E-Commerce Managers
Optimize retail media spend by knowing exactly which keywords you are losing ground on.
- Optimize ad spend
- Identify high-converting keywords
Supply Chain Teams
Prevent lost sales by identifying regional out-of-stock trends before they impact revenue.
- Predictive inventory routing
- Retailer compliance tracking
Brand Protection
Maintain your brand equity by finding and eliminating unauthorized sellers.
- Automated MAP enforcement
- Counterfeit detection
Connect directly to your BI tools
We handle the complex orchestration of scraping hundreds of retailers daily, normalizing the data, and dropping it securely into your AWS S3 bucket, Snowflake instance, or serving it via REST API.
Get a custom reportcurl -X GET "https://api.senkrondata.com/v1/digital-shelf/report?date=2026-07-10&brand=Sony" \
-H "Authorization: Bearer $API_KEY"Enterprise-grade analytics platform
Built for scale, accuracy, and reliability.
Keyword Tracking
Track your rank position for thousands of search terms daily.
Category Benchmarking
Compare your digital shelf presence directly against your main competitors.
Multi-Marketplace
Consolidate data from Amazon, Walmart, Target, and hundreds of others.
Data Normalization
We clean and map varying retailer data formats into one unified schema.
Automated Alerts
Get notified immediately via Slack or email when critical KPIs drop.
BI Integration
Deliver data directly to Snowflake, Tableau, or PowerBI.
Digital Shelf Analytics — frequently asked questions
Digital shelf analytics is the continuous measurement of how your products appear and perform across online retailers and marketplaces — search rank, price, availability, content, ratings, and reviews — normalized into a single data feed. It replaces manual spot checks with daily, comparable metrics across hundreds of storefronts.
Share of Search measures the percentage of times your products appear on the first page of search results for specific keywords compared to your competitors.
Yes, we provide ready-to-use data feeds that can be ingested directly into Snowflake, BigQuery, Tableau, PowerBI, and Looker.
We can track your products across any public e-commerce website globally. We have robust parsers for over 500 major global retailers.
No. Senkrondata provides a fully managed service. If a retailer changes their website layout, our engineering team updates the parsers automatically.
You provide us with your Minimum Advertised Price list. We scan retailers daily, and if a product's price drops below your threshold, we flag it in your data feed.