Apply a pricing scenario in seconds and grow your profit
Connect your cost file, pick your competitor-based rules, and Senkrondata optimizes prices across thousands of products in seconds, while protecting your margins. Aggressive on Black Friday, balanced over the holidays, margin-first once the campaign ends: switch scenarios in one click.
- Competitor rules: a fixed amount or % below, match, or stay above
- Cost floor: no suggestion that eats your margin
- Min and max change bands keep every move controlled
- Write prices back automatically or download them as Excel
| Product | Current | Optimized | Comp. min | Change |
|---|---|---|---|---|
BB Cream Fair 01 35 ml 5% below Competitor A Capped at max change | $9.99 | $11.99 | $14.79 | +20.0% |
Gel Eyeliner 2.2 g 5% below Competitor A Rule applied | $7.49 | $6.45 | $6.79 | −13.9% |
Waterproof Mascara Match Competitor B Competitor A out of stock, excluded | $9.79 | $9.49 | $9.49 | −3.1% |
From cost file to live price in three steps
Simple by design: you set it up once, and after that every campaign period is just a scenario choice.
Connect your cost feed
Upload product costs with the Excel template, pull them from a URL, or connect them through an automatic integration. Your cost feed is stored encrypted, and no one outside your team can see it.
- Ready-made Excel template
- Row-by-row valid / error check
- Every upload is versioned: active and history
- Stored encrypted, visible only to your team
Build your strategy
Choose the scope and the price setting: a ready-made preset or competitor-based rule rows. Each row sets a competitor, a position and a gap.
- Position: stay below, match, or stay above
- Gap: fixed amount or percentage
- Update frequency and min / max change
Review and publish
Target price, applied rule and note for every product, ready in seconds. Write approved prices back automatically or download them as Excel.
- Suggested increases and decreases, side by side
- Applied rule and note per product
- Automatic write-back or Excel export
Dynamic pricing is not just discounting
The costliest mistake in manual pricing is the one nobody sees: products sold far below the competition. Senkrondata finds them and moves the price up within the band you set. Discounts only happen where competition actually demands them.
- Recover the margin lost on products priced below competitors
- Stop losing sales on products priced above them
- Leave correctly priced products alone: changes under 1% are skipped
After running costs, little of the gross margin is left. A discount the competition didn't call for comes straight out of profit.
Source: Aswath Damodaran, NYU Stern, Margins by Sector (US), January 2026The season changes. Your strategy follows in seconds.
From October to January, competitors reprice several times a day. Pick the scenario for the period on the same catalog, and target prices recalculate instantly inside your guardrails.
| Product | Cost | Comp. A | Comp. B | Current | Optimized | Change |
|---|---|---|---|---|---|---|
BB Cream 35 ml Capped at max change | $5.80 | $14.79 | $15.69 | $9.99 | $12.99 | +30.0% |
Gel Eyeliner 2.2 g Rule applied | $3.70 | $6.79 | $7.29 | $7.49 | $7.29 | -2.7% |
Waterproof Mascara Rule applied | $4.70 | $8.59 | $9.49 | $9.79 | $9.49 | -3.1% |
Matte Lipstick 4 g Under 1%, skipped | $2.90 | $5.69 | $5.52 | $5.49 | $5.49 | |
Foundation 30 ml Rule applied | $6.90 | $11.49 | $12.89 | $11.89 | $12.89 | +8.4% |
Eyeshadow Palette (12) Rule applied | $9.80 | $10.49 | $12.79 | $13.49 | $12.79 | -5.2% |
Q4 2026 pricing calendar
- Oct 1–3101PreparationEveryday · margin-first
Refresh the cost feed and set up your base strategy. Fix products priced below competitors now, so you enter the season with a solid reference price.
- Nov 1102Singles' Day (11.11)Balanced · selected categories
The season's first big test. Run the scenario on a few categories and measure competitor reactions and margin impact.
- The run-up03Reference-price windowHold prices steady
A discount ad must show the lowest price of the preceding window as its 'was' price: 30 days in the EU, 10 days in Turkey. Every cut inside that window shrinks the discount you can advertise.
- Nov 27–3004Black Friday & Cyber MondayAggressive · margin floor locked
Go below the cheapest in-stock competitor, but never below your cost floor. A competitor that sells out drops out of the comparison and cannot drag your price down.
- Dec 1–2405Holiday gift seasonBalanced · match
Match competitors in gift categories. As shipping cut-off dates approach, manage stock rather than discounts.
- January 202706Post-campaignWin back margin
Move campaign prices back to the competitor average in a controlled way. The max change band prevents sudden jumps.
Reference-price rules differ by market. In the EU (Omnibus Directive), an advertised discount is measured against the lowest price of the previous 30 days. In Turkey, since 1 August 2026, it is measured against the lowest price of the previous 10 days. Build your campaign calendar around that window.
| Source | Valid | Errors | Status |
|---|---|---|---|
ERP cost stream Automatic integration · 20,412 rows | 20,412 | 0 | Active |
cost-feed.xlsx URL link · 20,000 rows | 20,000 | 0 | History |
cost-2026-09-23.xlsx File upload · 20,000 rows | 19,984 | 16 | History |
Cost data behind every suggestion
The right price starts with the right cost. Connect your cost feed however suits you; Senkrondata validates every row, sets errors aside and feeds only valid costs into the strategy.
- File upload: ready in minutes with the Excel template
- URL link: pulls your feed from an address on a schedule
- Automatic integration: costs update straight from your system
- Every upload is versioned, with the active file next to its history
Fast, but never out of control
Automation only helps when you trust its limits. Every suggestion stays inside the rules you set.
Cost floor
The cost feed makes every product's margin visible. Suggestions never go below the floor, and products without a cost are flagged separately.
Min and max change
Skip small, noisy changes and cap large jumps. A suggestion outside the band is pulled back into it and marked with a note.
Exclude out-of-stock products
Products that are out of stock stay out of the calculation. An offer nobody can buy does not steer your strategy.
Psychological pricing
Optionally round target prices to familiar endings such as 9.99.
Update frequency
Choose how often the strategy recalculates, and raise the frequency on campaign days.
Archive and history
Archive finished campaign strategies instead of deleting them, and open the archive whenever you want to review one.
What is dynamic pricing?
Dynamic pricing is the practice of resetting product prices regularly based on signals such as competitor prices, cost, stock and the campaign calendar, instead of holding a fixed price list. In e-commerce its most common form is competitor-based pricing: rules that position your price below, level with, or above the competitors you choose.
Well-designed dynamic pricing does not only cut prices. It raises prices on products sold far below the competition to recover lost margin, and it uses guardrails such as a cost floor and a change band to stay out of price wars.
What dynamic pricing software does
Dynamic pricing software sits between competitor price data and your price list. In Senkrondata the process has three parts: the cost feed, the strategy and the suggestion. The feed carries each product's cost. The strategy says which competitor to price against and within which limits. The suggestion shows the target price, the applied rule and any note for every product.
Because the calculation finishes in seconds, changing strategy is a choice rather than a project. You can keep everyday, campaign and post-campaign scenarios ready for the same catalog and switch between them when the period arrives.
- Cost feed: Excel template, URL link or automatic integration
- Strategy: preset or competitor-based rule rows
- Conditions: update frequency, min and max change
- Output: automatic price write-back or Excel
Dynamic pricing during campaign periods
Around Black Friday, Singles' Day and the holidays, competitor prices change several times a day. With manual pricing, teams either react too late or cut every product by the same rate and leave margin on the table. Dynamic pricing applies discounts only where competition actually requires them and keeps every product above its cost floor.
Reference-price rules add a calendar constraint: in the EU the 'was' price in a discount ad is the lowest price of the previous 30 days, and in Turkey the previous 10 days. Avoiding unnecessary cuts inside that window protects the discount you can advertise, and working with scenarios makes that calendar easy to manage.
What to look for in dynamic pricing software
Readable rules, an easy way to get cost data in, and a visible reason behind every suggestion decide whether a team actually uses the software. However strong the rules engine is, a competitor price matched to the wrong product produces the wrong result.
- Are competitor prices matched to the right product?
- How can cost data be brought in?
- Does every suggestion show the applied rule and a note?
- Can you define a change band and a cost floor?
- Can prices be written back automatically and exported?
Dynamic pricing FAQ
First you connect your product costs with the Excel template, a URL link or an automatic integration. Then you build a strategy: scope, price setting (a preset or competitor-based rule rows), update frequency and min / max change. Senkrondata calculates the target price, the applied rule and a note for every product.
Once a strategy is saved, target prices are calculated in seconds. On a catalog of thousands of products, switching scenarios replaces hours of manual spreadsheet work.
If you want them to be. Approved prices can be written back automatically, or you can download all suggestions as Excel and upload them through your own process.
There are three ways: fill in and upload the Excel template, point to a URL where your feed lives, or set up an automatic integration. Every upload is validated row by row and versioned.
You prepare a separate campaign scenario, for example 3% below the cheapest in-stock competitor with the cost floor locked. When the campaign starts you switch to it, and when it ends you go back to your margin-first strategy. Because the calculation takes seconds, you can also adjust during the day.
Minimum and maximum price change, the cost floor and the option to exclude out-of-stock products work together. A suggestion that falls outside the band is pulled back into it, and the product's note says so.
No. Raising prices on products sold far below the competition is the fastest profit gain in most catalogs. One sample strategy suggested increases on 71 of 338 products and decreases on 77, and left 190 untouched.
You can choose competitors from the marketplaces and retail sites Senkrondata tracks in your rule rows. Competitor prices are linked to the right product through product matching, so rules run on genuinely comparable products.