Data Feed

What is a Data Feed?
A data feed is a structured, regularly refreshed delivery of data from a provider into a consumer's systems — for example, a daily file of matched competitor prices per SKU, or a webhook stream of price-change events. Feeds are defined by their schema (fields and types), format (JSON, CSV, Parquet), transport (API, SFTP, cloud storage, webhook), and cadence (real-time to daily).

In pricing intelligence, the feed is the integration point between monitoring and action: repricing engines, BI dashboards, and data warehouses all consume the same underlying feed. A well-designed feed carries not just prices but match confidence, timestamps, seller identity, stock status, and currency, so downstream systems can filter by trust level.

Feed reliability — schema stability, delivery punctuality, and documented change management — is usually a better differentiator between data vendors than raw coverage numbers.